Syllabus
Brand Launch, Portfolio & Career Acceleration
- Build your professional identity, brand launch strategy, and portfolio for globalopportunities.
- Final Project: Full Stack Marketing Campaign integrating brand, website, ads, andautomation.
- Portfolio Creation: Case Study Documentation and Visual Showreel.
- Freelancing & Client Acquisition Strategies.
- LinkedIn Growth Systems and Authority Building.
- Personal Branding through Thought Leadership.
- Interview Preparation and Mentorship Sessions.
- Outcome: Graduate with a live brand, digital portfolio, and certifications ready forlaunch.
Foundations of Vibe Marketing & Brand Strategy
- Understand how energy, psychology, and emotion shape marketing decisions and brandloyalty.
- Evolution from Traditional to Vibe-Driven Marketing.
- Consumer Energy, Emotional Triggers, and Behavioral Psychology.
- The Vibe Matrix: Tone, Frequency, and Brand Energy Mapping.
- Archetype Branding and Brand Personality Building.
- StoryBrand Framework
- AI for Brand Strategy: ChatGPT & Perplexity for Market Research.
- Content Architecture: Emotion Mapping and Storyboard Framework.
- Outcome: Develop your Vibe Brand Deck – tone, message, archetype, color psychology,and positioning blueprint.
Marketing Automation, Analytics & Growth Systems
- Automate marketing workflows, track performance, and build scalable growth systemsusing AI & automation tools.
- Introduction to Marketing Automation.
- Workflow Creation using Zapier, n8n, and Make.
- Automating Lead Capture, CRM Updates, and Email Sequences.
- Integrating WordPress with Google Sheets & CRMs.
- Google Analytics 4
- Predictive AI Analytics & Automation with ChatGPT APIs.
- AI Content Automation for Social & Email Systems.
- Outcome: Create and deploy a fully automated marketing workflow integrating leads,analytics, and content.
Social Media Strategy, Performance Marketing & Ads
- Manage, grow, and advertise across social media using data-driven and vibe-alignedstrategies.
- Social Media Psychology and Audience Energy Framework.
- Content Pillars and Calendar Planning.
- Organic Growth & Community Building on Instagram, LinkedIn, and YouTube.
- Paid Campaign Systems: Meta Ads, LinkedIn Ads, and YouTube Promotions.
- Google Ads Ecosystem: Search, Display, Video, and Performance Max.
- Emotion-Aligned Ad Copywriting & Visuals.
- A/B Testing, Conversion Mapping, and ROI Analytics.
- Outcome: Run a live social campaign and Google Ads performance project.
Video Editing & AI-Powered Production
- Transform visual content into compelling video stories optimized for engagement andconversions.
- Fundamentals of Video Editing using CapCut and Adobe Premiere Pro.
- Timeline Editing, Cuts, Transitions, and Audio Sync.
- Keyframing, Motion, and Cinematic Text Animation.
- AI Tools for Video Creation: Runway ML, Pika Labs, HeyGen.
- AI Audio Enhancement, Voiceovers, and Generative Video Techniques.
- Storytelling for Reels, YouTube Shorts, and Ad Campaigns.
- Advanced Editing: Green Screen, Color Correction, and Beat Syncing.
- Outcome: Produce 2–3 high-quality marketing videos for brand storytelling.
Visual Storytelling, Design & Creative Direction
- Learn how to communicate emotions through AI-powered design, visuals, andstorytelling.
- Principles of Visual Communication (Layout, Hierarchy, Color Psychology).
- Creative Composition and Content Planning for Campaigns.
- Graphic Design Essentials in Canva & Adobe Photoshop.
- Advanced Image Editing: Layers, Blending, Color Grading, Retouching.
- AI Design Workflow using Adobe Firefly, Midjourney, and Leonardo.ai.
- Branding through Visual Identity: Logos, Posters, Banners, and Social Ads.
- Motion Design Essentials and Visual Cohesion in Campaigns.
- Outcome: Create a Full Visual Branding Kit – logo, typography, color palette, and socialmedia creatives.
Web Development, SEO, AEO & GEO Optimization
- Build and optimize websites that rank on both search engines and AI-driven assistants.
- Domain Name Selection, Hosting, and CMS Setup (GoDaddy / Hostinger / WordPress).
- Website Structure Planning: UX for Conversion & Brand Consistency.
- AI Website Builders (Durable, Framer AI, 10Web).
- Content Architecture & Copywriting for Landing Pages.
- SEO Mastery: Semantic Keyword Research (Scalenut, SurferSEO).
- On-Page SEO (Meta, Tags, Internal Linking, Schema).
- Off-Page SEO (Link Building, Citations, Backlinks).
- AEO (Answer Engine Optimization): Schema & Structured Data, Voice Search, FeaturedSnippets.
- GEO (Geographical Optimization): Local SEO, Regional Keywords, Multilingual SEO,Geo-tagging.
- Outcome: Launch a live SEO + AEO + GEO-optimized website with analytics tracking.
Certifications
Unlock your potential with our expert-led Tools Used in Top Industries
Unlock your potential with our expert-led Tools Used in Top Industries
Choose the Right Program for Your Needs
Find a program that matches your career goals and skill level. Whether you want to master marketing, create stunning designs, or build seamless digital experiences — Stratechgy has a tailored path for you.
Choose the Right Program for Your Needs
Find a program that matches your career goals and skill level. Whether you want to master marketing, create stunning designs, or build seamless digital experiences — Stratechgy has a tailored path for you.
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