Syllabus
Introduction to Vibe Marketing
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- Evolution from traditional to vibe-driven marketing
- Understanding energy, emotion, and brand perception
- Psychological and emotional buying triggers
- Role of AI, agents, and LLMs in modern marketing
- Bridging creativity, data, and personalization
- Shift from metrics to meaning and emotional connection
- Case studies: brands thriving on vibes and storytelling
- Vibe Branding: crafting follow-worthy feelings
Brand Identity, Archetypes & StoryBrand
- Building a brand identity that reflects your vibe and mission
- Understanding and applying brand archetypes
- Defining dominant and supporting archetypes
- StoryBrand Framework for message clarity
- Integrating StoryBrand with Vibe Marketing
- Crafting emotionally resonant brand narratives
- Designing tone, color, voice, and values aligned with archetype
- Real-world examples of archetype-based storytelling
Search Engine Ecosystem + AI SEO
- Anatomy of search engines and AI-driven evolution
- Impact of AI search tools (Perplexity, Gemini, ChatGPT)
- Intent-based and semantic keyword research
- Structured data, schema, and AI optimization
- Keyword clustering and audience intent mapping
- SEO vs AEO vs GEO — modern optimization frameworks
- AI-driven site builders and SEO automation
- Technical, On-Page, and Off-Page SEO mastery
- Local SEO and voice search optimization
- Content optimization for AI search assistants
- AI-based analytics and performance dashboards
Google Analytics & Measurement
- GA4 setup and event-based tracking
- Defining KPIs and conversion goals
- Funnel and behavior flow analysis
- Integration with Ads and SEO tools
- AI insights for traffic and conversion analysis
- Custom dashboards via Looker Studio
- Predictive analytics for growth forecasting
The New Social Media Landscape
- AI-era algorithm behavior and engagement strategy
- Social strategy aligned with Vibe Marketing
- Attention vs engagement — meaningful metrics
- Storytelling for visual-first platforms
- Human + AI content creation systems
- Deep dives: Facebook, Instagram, LinkedIn
- Paid social campaign execution and analysis
- AI tools for ideation, captions, and video editing
- Scalable community and storytelling systems
AI Tool Mastery for Marketers
- AI marketing ecosystem and tools overview
- Text-to-text: ChatGPT, Perplexity for ideation
- Text-to-image: Midjourney, Leonardo for branding
- Text-to-video: Runway, Pika Labs, Veo 3
- AI automation in marketing workflows
- Prompt engineering fundamentals
- Ethics and transparency in AI usage
- Workflow creation with ChatGPT, Zapier, and analytics
Final Project & Presentation
- Build a Vibe x StoryBrand marketing strategy
- Design an AI-powered campaign with measurable goals
- Blend storytelling, design, SEO, and advertising
- Develop a professional case study portfolio
- Present a polished project using AI tools
- Peer and mentor feedback for final certification
Google Ads & Performance Marketing
- Overview of Google Ads ecosystem (Search, Display, YouTube)
- Audience segmentation and conversion mapping
- Emotion-aligned ad copywriting and creatives
- Campaign structure, bidding, and extensions
- Display Ads and remarketing frameworks
- Performance Max campaigns and automation
- Video ad storytelling and engagement strategy
- Tracking with Google Tag Manager
- Attribution modeling and data-driven optimization
Certifications
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3 Months
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Choose the Right Program for Your Needs
Find a program that matches your career goals and skill level. Whether you want to master marketing, create stunning designs, or build seamless digital experiences — Stratechgy has a tailored path for you.
3 Months
6 Months
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Stratechgy helped me understand how to use digital strategies and AI tools to grow my business. The learning was practical, result-driven, and perfectly suited for entrepreneurs like me.
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As a business owner, I wanted to learn modern marketing and automation tools. Stratechgy gave me the clarity and hands-on knowledge I needed to take my business online effectively.
Entrepreneur
Stratechgy helped me upgrade my skills while managing my job. The sessions are flexible, clear, and focused on real-world applications. It helped me stay updated with the latest AI and marketing trends.
Working Professional
I joined Stratechgy to start my career in digital marketing. The trainers made every concept easy to understand. I now feel confident to apply AI tools and marketing strategies in real projects.
Fresher
As a beginner, I was nervous about learning marketing and AI. But Stratechgy made it simple and exciting. The sessions are practical, and I learned how digital tools work in real companies.
Fresher
Stratechgy gave me a strong foundation in digital marketing and technology. The mentors explain step by step and share practical industry examples. It really helped me prepare for my first job.
Fresher
I had no prior experience, but Stratechgy made learning smooth. The sessions taught me how AI supports marketing and design. I gained real confidence to start my career in tech and marketing.
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Stratechgy’s learning environment is very friendly for freshers. I learned how to think creatively, use digital tools, and apply AI in marketing. It’s a great place to start your professional journey.
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